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Applying Entrepreneurship Skills in Academia and Industry

Contributor: Maggie Reuter

When I first heard about the Center for Entrepreneurship series on Empowering Women Through Entrepreneurship, I assumed it didn’t really fit into my career path. I’m interested in becoming a professor, not heading to Silicon Valley to create a new app. But I decided to go some of the seminars when a mentor told me becoming a professor is like having your own mini startup. So I went and have found the seminars invaluable and inspiring. The speakers have helped me think about all kinds of skills we don’t often have a chance to get formal training in like navigating work relationships, building confidence in my abilities, and even organizing a timeline for my dissertation.

Over the past two weeks there have been two seminars: Building Your Personal Brand and Becoming an Effective Project Manager; led by Rachele Downs, Vice President Entrepreneurial Strategies at Inforum & Inforum Center for Leadership, and Susan Koenig, App Relations Manager at AdAdapted.

Rachele’s main points can be summed up with one of the first quotes of the seminar “own your energy and be memorable.” The key ideas about building your personal brand, according to Rachele, are confidence and preparation. Confidence in who you are, what you want to say, and establishing your network. Preparation in meetings, elevator pitches, the persona you want to present, and maintaining your social media presence. One idea I took away from Rachele’s talk was always have prepared elevator pitches that you can employ at any time 30 sec, 3 min, 10 min, or 30 min. You never know where you can find a connection or, in my case, a new research collaborator.

Susan’s approach to the seminar was more hands on, but just as helpful for professional development. We brainstormed in small groups about how to manage the design of a rocket car, while dealing with a theoretical team member who didn’t respect women. Susan then had suggestions about four different project management methods: Waterfall, Critical Path, Kanban, and Scrum. Her advice was inspire a sense of ownership in your team members, empower the people working for you while also teaching them, and make the scope and details of a project transparent so people are connected to the project as a whole. Two resources that I’ve started using since the workshop are Trello and The Girls Guide to Project Management.
I’m looking forward to the next seminar, Promoting and Selling Your Ideas to Non Technical People, and finding new and valuable entrepreneurial skills. I’ve always thought of these concepts being applied in industry, but I plan to use these skills to further my career in academia, too. In the future, I won’t be so quick to dismiss the workshops that teach us how to manage people, money, and our career.

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